Key Findings November / December 2011
Find out how much TV ownership expected to decline in 2012, where consumers go for product reviews, and the reasons people ‘un-like’ companies on Facebook.
A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an...
A nationwide advertising agency wanted to learn:
How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research...
When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:
Explore...
A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the...
A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a...
The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy...
Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research...
An established mid-sized hospital contracted Saurage Research to conduct an image positioning study to learn where it stood within the community and its potential...
A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The agency brought Saurage Research...
A top-five-market statewide unemployment benefits agency initially sought to learn which of its several brands should be marketed as the primary one. With Saurage...
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