|
Brand Strategy Key Findings – Jan/Feb 2012Green Consumer Statistics – Convenient & Cost-Friendly Shopping Experiences Can End Customer Loyalty Internet Cell Phone Use by Race Number of Millionaire Households Growing Rapidly Smartphones Are Changing Internet Use Mobile Action Codes in Magazines Green Consumer Statistics – Convenient and Cost-Friendly Over one-third of American shoppers (36%) – including 41% of those ages 18-34 [...] |
Who are you talking to?
What are you saying? What does it mean? Solid research is the foundation of great advertising. Yet it’s frequently undermined by budgets, corporate inertia, even office politics. And that’s insane.
The right research can be the best friend your client’s advertising—and your hard work—ever had. It adds credibility to your efforts and provides a measurable blueprint for success. Learn about Saurage Tactical Advertising Techniques (STAT)
Latest from Brand Strategy
|
Patient/Customer SatisfactionA medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge. |
|
Consumer Product TestingA nationwide advertising agency wanted to learn: How consumers use in-home dry cleaning products |
|
Designing an Air Quality Advertising ProgramWhen a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to: Explore area residents’ knowledge of the air quality problem in the region |
|
|
Brand Strategy Key Findings – Jan/Feb 2012Green Consumer Statistics – Convenient & Cost-Friendly Shopping Experiences Can End Customer Loyalty Internet Cell Phone Use by Race Number of Millionaire Households Growing Rapidly Smartphones Are Changing Internet Use Mobile Action Codes in Magazines Green Consumer Statistics – Convenient and Cost-Friendly Over one-third of American shoppers (36%) – including 41% of those ages 18-34 [...] |
|
|
Brand Strategy Key Findings – November/December 2011Find out how much TV ownership is expected to decline in 2012, where customers go for product reviews and why people ‘un-like” companies on Facebook. |
|
|
Brand Strategy Key Findings – September/October 2011Parents’ Online Spending Habits Popular Car Colors Continued Popularity of Social Media Dominated by Facebook Measuring Customer Engagement Social Media and Brands Mobile Shopping Technology, Small but Growing Parents’ Online Spending Habits Recent research shows that Dad spends more than Mom for download music, games or movies from the Internet. See the chart below for [...] |
|
|
A nationwide advertising agency wanted to learn: How consumers use in-home dry cleaning products |
|
|
When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to: Explore area residents’ knowledge of the air quality problem in the region |
|
A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the customer base in terms of preferences and motivators. |
|
A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The agency brought Saurage Research in to explore the validity of several promotional ideas. Saurage Research decided the best approach to gathering data was through a series of focus groups comprised of decision makers for retail sporting goods stores. |
|
A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients. |
|
A top-five-market statewide unemployment benefits agency initially sought to learn which of its several brands should be marketed as the primary one. With Saurage Research’s assistance, the research strategy focused on understanding expectations and concerns about agency processes from beneficiaries’ viewpoints. |
|
A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan. |
|
An enormous public foundation that invested in large community projects according to well-defined objectives wanted to understand its brand’s relevance three years after a natural disaster. Saurage Research conducted exhaustive internal qualitative in-depth interview as well as a large-scale quantitative Attitude, Awareness and Usage (AAU) study with more than a dozen identified stakeholder groups. |
|
A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors, measure customer satisfaction measure rural residents’ reactions to utility franchise fee proposals. Using a stratified telephone survey methodology, Saurage Research interviewed customers and non-customers about all of the above to establish [...] |
|
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews and telephone surveys revealed just how the dealership could capture a larger share of the market. |
Key Findings Newsletter
Sign-up and have insights and information about new trends delivered straight to you! »
Connect with Us