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Business to Business Key Findings – November/December 2011Find out how many 20-somethings feel they’re on track for retirement, activities that generate leads for B2B and B2C companies, and the top tech trends for businesses to watch. |
Research isn’t what it used to be.
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We have 20 years of disciplined experience in business-to-business research and have developed a unique set of methodologies to get the information our results-hungry clients demand. Learn about Saurage Marketing and Research Tools (SMART)
Latest from Business-to-Business
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Patient/Customer SatisfactionA medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge. |
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Consumer Product TestingA nationwide advertising agency wanted to learn: How consumers use in-home dry cleaning products |
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Designing an Air Quality Advertising ProgramWhen a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to: Explore area residents’ knowledge of the air quality problem in the region |
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Business to Business Key Findings – November/December 2011Find out how many 20-somethings feel they’re on track for retirement, activities that generate leads for B2B and B2C companies, and the top tech trends for businesses to watch. |
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Business to Business Key Findings – September / October 2011Websites Need Improvements B2C and B2B Marketing Priorities Emerging Majority Business Ownership Rising Websites Need Improvements One goal of marketers is to effectively convert website visitors into buying prospects. However, 84% of U.S. B2B marketers say their ability to generate new sales leads using their website needs moderate to strong improvement. Other desired website improvements [...] |
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Business to Business Key Findings – July/August 2011Cloud Computing Gains Attention of CIOs U.S. Income Disparity Reaches Great Depression Level Most Workers Enjoy Their Jobs, While Open to Change Capital vs. Labor Spending Cloud Computing Gains Attention of CIOs An IBM study of more than 3,000 global CIOs (Chief Information Officers) shows that 60% of organizations are ready to take up cloud [...] |
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A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally. |
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A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the customer base in terms of preferences and motivators. |
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The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems. The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions. |
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A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews and telephone surveys revealed just how the dealership could capture a larger share of the market. |
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A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews [...] |
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