|
Energy Key Findings – November/December 2011Climate-responsible Companies Electric Vehicles Exporting U.S. Fossil Fuels Changes in U.S. Energy Consumption Climate-responsible Companies For the last five years, Climate Counts has published a scorecard showing the most climate-responsible companies. For 2011, they evaluated 136 of the largest companies by revenue in each industry, reviewing their efforts to address climate change, using 22 criteria [...] |
Seems like energy markets are constantly being turned upside down.
Under such conditions, reeling in a profit can be a daunting proposition. To make things worse, competition is tougher, budgets are tighter and markets are more fragmented than ever.
The only thing you can be sure of is that your customers are out there. And we can help you find them. With years of energy-industry experience, we’ve developed a unique set of methodologies and an intuitive knack for getting subjects to open up. Learn about SEISMIC (Saurage Energy Insights for Strategic Marketing and Integrated Communication).
Latest from Energy
|
Patient/Customer SatisfactionA medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge. |
|
Consumer Product TestingA nationwide advertising agency wanted to learn: How consumers use in-home dry cleaning products |
|
Designing an Air Quality Advertising ProgramWhen a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to: Explore area residents’ knowledge of the air quality problem in the region |
|
|
Energy Key Findings – November/December 2011Climate-responsible Companies Electric Vehicles Exporting U.S. Fossil Fuels Changes in U.S. Energy Consumption Climate-responsible Companies For the last five years, Climate Counts has published a scorecard showing the most climate-responsible companies. For 2011, they evaluated 136 of the largest companies by revenue in each industry, reviewing their efforts to address climate change, using 22 criteria [...] |
|
|
Energy Key Findings – September / October 2011Public Transit Hospital Energy Management Share of Energy Use by Appliances and Electronics Increase Public Transit Some 69% of Americans say there are times when public transportation is more convenient than driving. The biggest motivators for using public transit are: High gas prices (29%) Convenience (29%) Avoiding traffic (10%) Environmental concerns (8%) Relaxing while traveling [...] |
|
|
Energy Key Findings – July/August 2011Building Owners Expect Rise in Energy Prices World Greenhouse Gas Emissions Plastic Disclosure Project to Raise Awareness Building Owners Expect Rise in Energy Prices Some 80% of building owners expect double-digit energy price increases over the next year, which has prompted them to set an average energy reduction target of 12%, according to Johnson Controls [...] |
|
A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally. |
|
The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems. The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions. |
|
Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to understand what attributes in an offering are most important. This approach often leads to clearer insights than [...] |
|
A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan. |
|
A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors, measure customer satisfaction measure rural residents’ reactions to utility franchise fee proposals. Using a stratified telephone survey methodology, Saurage Research interviewed customers and non-customers about all of the above to establish [...] |
|
2009 Oilfield Service Company Brand Assessments These concise and invaluable survey reports are focused on revealing how industry participants view and value oil fields service company brands. The reports provide valuable information that can be used in developing strategic marketing plans. Production Services The production services companies reviewed in this report are Halliburton, Baker Oil [...] |
Key Findings Newsletter
Sign-up and have insights and information about new trends delivered straight to you! »
Connect with Us