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Key Findings November / December 2011

Key Findings November / December 2011

Find out how much TV ownership expected to decline in 2012, where consumers go for product reviews, and the reasons people ‘un-like’ companies on Facebook.

Key Findings July/August 2011

Key Findings July/August 2011

Discover cultural influences in annual consumer spending, online spending, what teens want from their mobile phones in the latest Key Findings.

Key Findings Jan/Feb 2011

Key Findings Jan/Feb 2011

Who Uses Twitter Hispanic Women on Social Networking Sites Complaints About Co-Workers Sandwich Generations’ Concerns Value of Facebook Fans Formula for a Great Corporate Blog Online Bill Pay Americans’ Pantries, Then and Now B2B Marketing Predictions for 2011 Cell Phone Usage: Talking vs. Texting Employer Wellness Programs Electric Vehicles: Pros and Cons Americans’ News Sources [...]

Key Findings Sept/Oct 2010

Key Findings Sept/Oct 2010

Sunday Activities On-Line Radio Americans Battle Obesity Black Americans and Technology E-Commerce Via Cell Phones Small Business Owners Optimistic About Economy Consumers Shop Online, Buy In Store Marketing Advice Sources Power of Welcome Messages Women and Shopping Injuries to Pet Owners Branding Via Social Media Preferred Media: TV vs Internet Americans and Exercise Military Seeking [...]

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

Key Findings May/June 2011

Key Findings May/June 2011

Email use drops while social networking sites usage is up, including FaceBook. Baby Boomers spend money and buy new technology and new cars. Customer service more important during recession. Repay service by spending more. And more in May/June 2011 Key Findings.

Key Findings July/August 2010

Key Findings July/August 2010

Living Green Working Adults Hit by Recession Employers Seek Ways to Trim Healthcare Costs Affluents’ Financial Concerns About Retirement Mobile News Followers Businesses Using Social Media Networks for Hiring Wireless-only Households Blacks’ Radio Listening Habits Women Seeking Health Advice Online Hispanics Online Cross Platform Video Viewers Recession Affecting Workers’ Views Government Policies Since the 2008 [...]

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