Healthcare Key Findings November/December 2011

Find out how many Americans would switch providers to have online access to medical help, what percentage of Americans want to lose weight b/c of how they look rather than how they feel, and how young Hispanics’ health coverage differs from other ethnic groups.

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Healthcare Key Findings November/December 2011

Find out how many Americans would switch providers to have online access to medical help, what percentage of Americans want to lose weight b/c of how they look rather than how they feel, and how young Hispanics’ health coverage differs from other ethnic groups.

Healthcare Key Findings – September / October 2011

Health Insurance Costs Rise Sharply Genetically Modified Foods Not Yet Labeled in U.S. Hispanic Population Life Expectancy Hospital Energy Management Health Insurance Costs Rise Sharply A study by the Kaiser Family Foundation shows that the average annual premium for family coverage through an employer is $15,073 in 2011, an increase of 9% over the previous [...]

Health Care Key Findings – July/August 2011

Medical and Productivity Losses Related to Smoking Medical Tourism Americans Would Choose Wealth Over Youth, Beauty Medical and Productivity Losses Related to Smoking The combined cost of medical spending and productivity losses caused by smoking in the U.S. is about $193 billion a year, according to the U.S. Centers for Disease Control and Prevention. Tobacco [...]