A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge...
An enormous public foundation that invested in large community projects according to well-defined objectives wanted to understand its brand’s relevance three years after a...
A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors,...
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company's advertising agency contracted...
Key Concepts: Advertising Strategy • Consumer Products • In-depth Interviews • Telephone Surveys (CATI) • Advertising A truck dealership that sells mid-size to large...
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted...
Saurage Energy Insights for Strategic Marketing and Integrated Communications (SEISMIC) CVA techniques uncover the non-price characteristics that customers value most. The results of a...
The majority of Americans (84%) say that consumer reviews influence their purchase decisions. Contrast this with how many have written reviews (28%) to see...
Children’s vs. Parents’ Views on Marriage Teens and Social Networks Kids and Mobile Devices Blacks’ Positive Views Social Activities of Older Americans Television is...
Race/Ethnicity of American Children Online Transaction Trends Defining Gentleman Teens and Tweens on Social Media Environmental Actions Cause Marketing and Women Attitudes on Advertising...
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